Originals. Good source of calcium! Whole wheat and rice cereal with real blueberries and natural and artificial flavors. Fresh - baked blueberry muffin flavor in every bite. How'd we make blueberry cereal? We combine whole wheat and rice, toast it to perfection using our crisp crunch technology, then pack all the flavor of fresh - baked blueberry muffins to make this cereal a new breakfast classic. Blueberry muffin tops are made with goodness of 12 essential vitamins and minerals. They're also a good source of calcium and naturally cholesterol free. Our pour fresh resealable packaging is quick and easy! It also keeps the cereal fresh longer than a box. Our bags are economical and create less waste! A distinctive line of cereals featuring one of a kind varieties in the breakfast cereal market. Malt-O-Meal originals offer flavor choices not available from other manufactures. Malt-O-Meal means more.